Social Strategy Director

About the Company

M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer that celebrates diversity and bases all hiring and promotion decisions solely on merit.

Responsibilities

• Lead social and digital strategy across the agency portfolio for government, NGO, and international development clients
• Act as a senior strategic authority advising clients and influencing creative direction
• Embed social-first thinking across end-to-end campaign development
• Develop paid, earned, and owned campaign strategies that are platform-native and culturally relevant
• Lead agency influencer and creator strategy
• Partner with creative leadership to ensure high standards of craft and effectiveness
• Champion data, insight, and evaluation using tools like Brandwatch, GWI, and YouGov
• Drive the evolution of agency thinking through AI, automation, and emerging technologies
• Identify and convert opportunities to grow the agency's social and digital offering
• Lead and develop a multidisciplinary team of social and digital practitioners

Requirements

• Experience working in government, public sector, NGO, or politically sensitive environments
• Strong understanding of behaviour change principles applied to digital strategy
• Proficiency using social listening and audience intelligence tools
• Familiarity with emerging technologies and AI-enabled workflows
• Commercial awareness and experience contributing to new business pitches
• Ability to communicate complex ideas to senior stakeholders
• Interest in the Creator economy and evolving digital landscapes
• Experience with international audiences or multicultural communications
• Knowledge of performance media strategy including paid search and PPC

Benefits

• Competitive salary and benefits package
• 27 days annual holiday
• Private healthcare
• Employer contributory pension
• Life assurance and income protection
• Subsidised gym membership
• Diversity and Inclusion learning opportunities and mentoring programmes