Social Platforms Lead

Responsibilities

• Lead clients through an advancing social agenda with a broad understanding of the media and cultural system
• Create and develop a sophisticated global platform & creator team operating model across paid, owned, earned, and shared channels
• Integrate WPP capabilities, solutions, and social disciplines linked to growth
• Lead growth for clients by crafting narratives that connect ambitions to practical platform and creator solutions
• Lead direct and indirect agency teams in global social growth plans across global, regional, and local markets
• Drive the evolution of platform strategy in response to creator economy shifts, algorithm changes, and AI-generated content
• Implement ways of working that enhance practice, including decision-making and team structures
• Set client and team KPIs, including platform-specific performance benchmarks and maturity roadmaps

Requirements

• Substantial success in managing and leading the global platform & creator agenda for major brands
• Deep expertise across paid social, organic community, creator/influencer marketing, and social commerce
• Track record of senior client management up to C-level
• Proven success in managing and inspiring large, distributed social capability teams across multiple markets
• Strong understanding of social platforms, publishing/listening tools, AdTech, MarTech, and AI tooling
• Experience building social measurement frameworks including brand lift, incrementality, and MMM integration
• Understanding of media ecosystems beyond social, including search, programmatic, and CRM

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.