
Posted 10 hours ago
Social Media & Student Engagement Coordinator
Dexterra
Requirements
Social media management experience, Proficiency in Canva, Photo and video editing skills, On-camera confidence, Full-time availability
Skills
Social mediaCanvaContent Creation
About the role
Responsibilities
- Manage multiple social media platforms including Instagram, Facebook, TikTok, and Snapchat
- Create and execute structured content calendars aligned with promotional campaigns
- Develop marketing initiatives to drive traffic and revenue across dining locations
- Capture and edit short- and long-form videos showcasing dining experiences and food features
- Design graphics, flyers, and menus using Canva
- Manage and update the dining e-commerce platform such as Shopify
- Engage directly with students on campus through interactive events and community-driven content
- Collaborate with culinary, operations, and university marketing teams to ensure brand alignment
- Track insights and analytics to improve campaign effectiveness
Requirements
- Proven experience in social media management and content creation
- Strong proficiency in Canva for digital and print design
- Confident in photo and video capture, editing, and on-camera presence
- Highly personable and energetic with strong interpersonal skills
- Strong organizational and time management skills
- Full-time availability including flexibility for evenings and weekends
- Ability to submit a resume and examples of previous content work
Preferred Qualifications
- Experience managing or supporting Shopify or similar e-commerce platforms
- Hospitality or food service experience
- Culinary experience or a passion for food
- Familiarity with social media insights and analytics
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Dexterra · Charlottetown
