Social Media Strategist

Responsibilities

• Develop social media strategies, establishing purpose, tone of voice, and content pillars for international brands
• Conduct brand, competitor, and digital culture audits to identify communication territories
• Translate business objectives and consumer insights into creative briefs
• Design content frameworks and influencer ecosystems, defining formats and platforms
• Establish KPIs and success measurement models to optimize strategy through data analysis

Requirements

• Minimum of 3 years in strategy roles (Social, Digital, Planning) within an agency setting
• Proven ability to transform complex data and cultural insights into communication strategies
• Mastery of social platforms, algorithms, and user behavior dynamics
• Strong storytelling and presentation skills for strategic narratives
• Understanding of marketing integration and social commerce
• Experience working with international clients
• English fluency at C1 proficiency level or higher

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue chip clients such as Microsoft, Coca-Cola, and Nestlé.