Social Media Specialist

Responsibilities

• Develop, design, and schedule creative, on-brand social media content including graphics, videos, stories, and reels.
• Manage day-to-day organic social media posting and community engagement across platforms like Facebook, Instagram, and LinkedIn.
• Identify, recruit, and nurture relationships with alumni advocates and external influencers to represent the brand authentically.
• Manage ongoing communications and collaboration with alumni influencers to ensure alignment with the marketing calendar.
• Monitor social media channels and online communities for brand mentions and relevant healthcare education trends.
• Track engagement metrics and provide monthly reports on influencer program performance and social media reach.
• Support virtual and in-person alumni events to strengthen community connections and brand advocacy.

Requirements

• 2–4 years of experience in social media management, brand marketing, or digital content creation.
• Experience working with influencers or establishing and building influencer programs.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Proficiency in creative design software (e.g., Canva, Adobe Creative Suite).
• Strong copywriting, visual storytelling, and basic video editing skills.
• Ability to analyze social data and translate insights into content improvements.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Passion for the higher education or healthcare industries.

About the Company

University Support Services, LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. Our purpose is to support SGU in delivering best-in-class education to students from over 150 countries, focusing on the global need for diverse, high-quality medical and healthcare professionals.