Social Media Specialist

Responsibilities

• Lead the organic social media strategy by creating and executing compelling content for casinos, hotels, and amenities
• Develop and manage a daily, weekly, and monthly content calendar across Facebook, Instagram, TikTok, and YouTube
• Produce high-quality, on-brand content including photography, short-form video (reels/stories), graphics, and copy
• Capture live content during on-property events, promotions, and entertainment to generate immediate engagement
• Monitor and respond to community feedback to foster a positive online community and manage brand reputation
• Utilize social media analytics tools like Meta Business Suite to track KPIs and derive actionable insights
• Collaborate with internal departments and the advertising team to ensure organic content supports paid campaigns

Requirements

• Bachelor's degree in marketing, communications, digital media, or a related field
• 3+ years of direct experience managing social media and creating content for a business
• A digital portfolio showcasing organic social media strategy and content creation (video, photo, and graphics)
• Proficiency in Meta Business Suite and other social media scheduling/analytics tools
• Strong video and photo editing skills using mobile apps or Adobe Creative Suite
• Ability to work flexible shifts and days to attend live events for content capture
• Ability to obtain a gaming license in accordance with regulatory commissions

About the Company

Odawa Casino Resort is dedicated to bringing guests the thrill of the win and the fun of the game, served with real-deal hospitality. We strive to create a culture centered on excitement, fun, and professional excellence.