Social Media Specialist

Responsibilities

• Develop and manage social media strategies and content calendars across multiple brands
• Translate campaign objectives and audience insights into platform-specific content
• Lead livestream planning, execution, and hosting
• Manage community engagement and develop response frameworks
• Monitor social media performance and translate data into actionable recommendations
• Coordinate with internal stakeholders, creators, and agencies for campaign execution

Requirements

• 3–5 years in Social Media, Brand Marketing, or Content Marketing
• Experience managing social media strategies across Facebook, Instagram, and TikTok
• Experience planning and executing livestreams and creator collaborations
• Proficiency in social listening and reporting tools
• Strong written communication in English and Bahasa Malaysia
• Ability to appear on camera for brand content

Preferred Qualifications

• Experience in marketplace, e-commerce, or technology businesses
• Basic video editing skills using CapCut or Adobe Premiere
• Familiarity with AI tools for content development and productivity

About the Company

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice.