Social Media Marketing Manager

Responsibilities

• Develop and execute integrated B2C social media strategies aligned with brand identity and business objectives.
• Own organic and paid social campaigns across Instagram, TikTok, Facebook, YouTube, LinkedIn, and Pinterest.
• Drive audience growth, engagement, and social commerce performance through data-driven testing and optimization.
• Lead influencer and creator marketing programs, including sourcing, outreach, relationship management, and performance tracking.
• Partner with internal creative teams and external agencies to develop high-performing social campaigns and promotional activations.
• Analyze campaign performance and report on KPIs including engagement, reach, attributed revenue, and sentiment.
• Identify and capitalize on emerging social trends, platform changes, and viral content formats.

Requirements

• 5+ years of social media marketing experience, preferably in lifestyle, consumer electronics, or ecommerce.
• Proven track record of growing brand social channels and delivering measurable business impact.
• Hands-on experience managing paid social campaigns across Meta, TikTok, YouTube, and Pinterest.
• Strong copywriting and storytelling skills with the ability to adapt tone across multiple channels.
• Experience managing influencer and creator partnerships from sourcing through optimization.
• Proficiency in social analytics, attribution tools, and Google Analytics.
• Working knowledge of creative tools such as Adobe Creative Suite or Canva.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

About the Company

At Belkin, people come first. For over 40 years, our success has been driven by our talented and ambitious staff. We foster an inspirational, supportive, and enriching environment where results matter more than titles. We value independence, accountability, and a passion for innovation, working together to create unique and rewarding consumer experiences.