Social Media Manager

Responsibilities

• Design and define monthly narrative, tone, and strategic plans aligned with business and brand positioning on Social Media
• Create and manage content calendars and handle end-to-end content production
• Detect cultural trends, behaviors, and opportunities to transform them into relevant and scalable content
• Search, brief, and manage collaborations with content creators aligned with brand objectives and performance
• Perform active listening, proactive interaction, and community building
• Monitor KPIs, experiment, and drive improvements based on data
• Coordinate with creativity, strategy, and data teams to ensure full-funnel coherence

Requirements

• 2-3 years of experience in an agency or consultancy
• Deep knowledge of TikTok, Instagram, and YouTube
• Data-driven mindset with analytical and optimization capabilities
• High autonomy, rapid execution, and creative judgment
• Constant interest in digital culture, platform evolution, and content creators
• Native or fluent Spanish
• Advanced/professional English (required)

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients like Coca-Cola, Microsoft, and Nestlé.