Social Media Manager

Responsibilities

• Develop and execute social media strategies aligned with business and marketing goals
• Create and manage structured content calendars across all social platforms
• Create, write, edit, and publish engaging content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
• Monitor comments, DMs, mentions, and community interactions daily
• Track and analyze engagement, reach, follower growth, traffic, and conversion metrics
• Support and execute paid and organic social campaigns
• Collaborate with designers, editors, and content creators to develop multimedia assets

Requirements

• 2+ years of professional social media management experience
• Strong experience managing LinkedIn, Instagram, TikTok, Facebook, X, and/or YouTube accounts
• Proficiency with scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot
• Strong copywriting, editing, and communication skills
• Experience creating or coordinating visual and video content
• Familiarity with Canva or Adobe Creative Suite
• Strong understanding of engagement metrics and social media KPIs

Preferred Qualifications

• Experience managing social media for SaaS, e-commerce, agencies, or professional services brands
• Familiarity with influencer marketing and UGC campaigns
• Experience supporting paid social campaigns
• Understanding of conversion-focused social media strategies

About the Company

Pavago is a recruitment and talent solutions provider helping companies find the right talent through specialized sourcing and candidate management.