Social Media Manager

Responsibilities

• Own the TikTok channel strategy to drive growth among Gen-Z and Millennial audiences and increase TikTok Shop revenue
• Concept, shoot, edit, and publish platform-native content for the brand, acting as both creator and director
• Manage the TikTok Shop presence in collaboration with the E-Commerce team to drive conversions and repeat purchases
• Work directly with company founders to develop and produce their personal content for TikTok and Instagram
• Translate founder personalities into engaging, repeatable, and platform-native content formats
• Track and report on key performance indicators including engagement, follower growth, and TikTok Shop GMV
• Partner with the Marketing and Creative teams to ensure TikTok content aligns with broader brand strategy

Requirements

• 4+ years of social media or content creation experience, with a heavy focus on TikTok
• Proven track record of growing TikTok accounts and driving measurable business outcomes (e.g., TikTok Shop revenue)
• Hands-on mobile shooting and editing skills (CapCut, Adobe, or equivalent)
• Deep, native understanding of TikTok trends, algorithms, and creator culture
• Experience creating content for or alongside public figures, founders, or talent
• Must provide a portfolio of personally created TikTok content demonstrating strategy and results
• Must be based in Los Angeles, CA, NYC, or San Francisco/Bay Area, CA

Preferred Qualifications

• Experience working with CPG, beauty, food, lifestyle, or wellness brands
• Strong copywriting skills with the ability to adapt voice across different brand personas

Benefits

• Competitive salary range of $100,000 - $110,000
• Remote-first work environment with monthly cell and internet stipends
• Comprehensive medical, dental, and vision insurance (100% coverage for employee on select plans)
• 401(k) program with 4% company match
• Unlimited Paid Time Off and paid volunteer time
• Generous parental leave and "Baby Steps Back To Work" program
• Quarterly Farm-to-Fridge home deliveries and employee discounts

About the Company

Once Upon a Farm is a purpose-driven brand on a mission to drive systemic improvement in childhood nutrition. We provide organic, crave-worthy snacks and meals crafted with the highest quality ingredients to support growing kids at every stage. We foster a collaborative, entrepreneurial culture that values social impact, honesty, and fun.