Social Media Manager

Responsibilities

• Develop and own the client's social media strategy across organic and paid channels, focusing on LinkedIn
• Plan, create, and oversee the delivery of social media content using scheduling tools
• Lead paid social media campaigns from planning through to execution and optimization
• Identify and evaluate opportunities for channel performance improvement based on user data and analytics
• Produce monthly performance reports for the Head of Marketing using tools like Google Analytics
• Manage and develop social media communities by engaging with responses and maintaining brand voice
• Collaborate with internal teams, client stakeholders, and third-party agencies
• Evaluate and recommend new social media technologies and AI-assisted workflows

Requirements

• Solid experience as a Social Media Manager in B2B environments
• Deep expertise in LinkedIn paid campaign management and audience targeting
• Demonstrable experience managing paid social budgets and ROI reporting
• Proficiency with social media management platforms and Google Analytics
• Experience using Gen AI tools for content drafting and campaign planning
• Strong written and verbal communication skills
• Experience in the pharmaceutical or events sector is an advantage

About the Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, they leverage cutting-edge AI technology to revolutionise marketing delivery for over 300 clients globally.