Social Media Manager

About the Company

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

Responsibilities

• Support the development of social strategy and marketing campaigns
• Manage daily channel operations including content planning, calendar management, and caption copywriting
• Execute social strategy for brand launches in collaboration with cross-functional partners
• Drive audience and engagement growth across all owned channels
• Create light touch ad hoc content for TikTok, Instagram Stories, and Instagram
• Perform basic social reporting to measure content performance
• Monitor social media sentiment and respond to community feedback

Requirements

• 3-5 years of experience in social media management and content development within the beauty industry or related sectors
• Proficiency with Figma, Adobe Photoshop, Canva, Capcut, or other video editing software
• Strong understanding of social media KPIs and analytical reporting platforms
• Understanding of SEO and web traffic metrics
• Excellent written and verbal communication skills
• Ability to work from HQ in New York at least 3 days per week

Preferred Qualifications

• Experience building and maintaining online communities
• Ability to develop channel-by-channel goals and measure success effectively