Social Media Manager

About the Company

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others.

Responsibilities

• Set the vision and lead implementation of an annual social media plan and strategies
• Establish clear social media goals and track against KPIs across Facebook, Twitter, Instagram, and YouTube
• Manage day-to-day relationships with social media agencies and channel partners
• Draft social media portions of go-to-market plans for new product launches
• Oversee development and editorial calendar planning in partnership with Product, Creative, and Artist Marketing teams
• Lead creation and distribution of weekly reports measuring campaign metrics
• Manage analytics reporting and online listening to monitor brand sentiment
• Manage influencer relations and cross-promotional opportunities
• Manage intern hiring, training, and program development

Requirements

• University Degree
• Minimum of 5+ years of experience in a related field
• Strong social copywriting and creative concepting skills
• Expert in social media management tools such as Spredfast, Social Insight, or Iconsquare
• Active social media user with a strong understanding of consumer behavior
• Strong understanding of Fender brands including Jackson, Gretsch, Charvel, and EVH