Social Media Manager

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and reach.
• Manage day-to-day operations across platforms including Instagram, Facebook, LinkedIn, and X (Twitter).
• Create, curate, and schedule visually appealing, brand-aligned content such as images, videos, reels, and captions.
• Coordinate with internal departments like F&B, Spa, Events, and Rooms to highlight property offerings.
• Plan and maintain a monthly social media content calendar.
• Monitor audience engagement and respond to messages, comments, and reviews in a timely, brand-consistent manner.
• Collaborate with influencers and brand partners for various campaigns and activations.
• Track performance metrics, prepare monthly reports, and adjust strategies based on data-driven insights.
• Ensure all digital activities comply with Fairmont and Accor brand guidelines and policies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of proven experience managing social media for a luxury brand, preferably in hospitality, travel, or lifestyle.
• Strong knowledge of major social media platforms and digital marketing trends.
• Proficiency with social media scheduling tools.
• Excellent communication, interpersonal, and customer contact skills.
• Ability to multi-task and work effectively in high-pressure situations.

About the Company

Fairmont Hotels & Resorts is an unrivaled portfolio of more than 90 extraordinary hotels where grand moments and personal milestones are celebrated. From The Plaza in New York City to The Savoy in London, Fairmont is famous for its engaging service, iconic spaces, and pioneering approach to hospitality. As part of Accor, a world-leading hospitality group, Fairmont is committed to excellence and leadership in sustainability and responsible tourism.