Social Media Manager

Responsibilities

• Partner with the Account Director to align social media efforts with brand strategy and client business goals
• Lead client meetings as the primary social media expert, providing strategic recommendations and managing expectations
• Develop and implement comprehensive social media roadmaps, including content pillars and platform playbooks
• Execute end-to-end content creation, including drafting, editing, and publishing high-quality daily posts
• Write persuasive, bilingual copy in Arabic and English, ensuring correct Gulf cultural nuances and local terminology
• Utilize mobile editing tools like CapCut and Canva to create social-first content for real-time engagement
• Monitor social listening tools to research trends and provide actionable insights for clients
• Manage influencer marketing campaigns from identification and vetting through to execution and reporting
• Mentor Social Media Executives, overseeing their workload and professional development

Requirements

• 4 to 5 years of experience in Social Media Management, preferably within a creative or digital agency
• Native-level Arabic with a strong understanding of Gulf dialects and regional cultural nuances
• Professional proficiency in English
• Deep expertise in the MENA social media landscape and platform-specific trends (Snapchat, TikTok, Instagram, etc.)
• Proficiency in CapCut, Canva, and other mobile design/editing applications
• Strong organizational and leadership skills to manage junior team members and coordinate with creative teams
• Data-driven mindset with ability to present performance reports and ROI to senior stakeholders using PowerPoint and Excel

About the Company

dentsu is a global leader in marketing and digital transformation, dedicated to driving innovation and integrated growth solutions for clients. With a focus on "innovating to impact," we help brands reach and nurture meaningful relationships with audiences through cutting-edge creativity and technology.