Social Media Manager

Responsibilities

• Lead the day-to-day implementation of global social channel strategies to ensure best-in-class execution.
• Manage and develop the organic social media team, ensuring alignment with brand and business goals.
• Develop and execute social-first campaigns and content that bring the brand narrative to life in a culturally relevant way.
• Collaborate with creative teams to design innovative, social-first campaigns that engage global audiences.
• Identify and respond to emerging trends to ensure the brand remains part of the wider cultural dialogue.
• Track and analyze performance across key KPIs, delivering actionable insights to optimize campaigns.
• Build strong relationships with social platforms and external agencies to identify new opportunities.
• Work cross-functionally with digital, PR, VIP, and events teams to deliver cohesive, impactful strategies.

Requirements

• Proven experience managing global brand social channels at scale.
• Deep understanding of the global social media ecosystem, including both Western and APAC platforms.
• Strong creative instinct with the ability to develop original, highly shareable ideas.
• Analytical mindset with the ability to turn data into actionable insights.
• Experience delivering social-first brand campaigns from ideation through to execution.
• Strong stakeholder management and communication skills.
• Experience in the fashion or luxury sector with a passion for brand storytelling.

Preferred Qualifications

• Understanding of paid social and integrated marketing strategies.

About the Company

Burberry is a purposeful, values-driven luxury brand. Since its founding in 1856, we have aimed to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities.