Social Media Manager

Responsibilities

• Manage and oversee the social media channels for ABOUT YOU Greece, with a primary focus on Instagram
• Develop and implement local social media strategies aligned with brand and corporate goals
• Create engaging, trend-driven content specifically tailored to the Greek market
• Monitor performance, analyze relevant KPIs, and optimize content based on data-driven insights
• Manage community engagement and ensure consistent brand communication
• Collaborate with internal teams, external partners, and agencies on campaigns and content production
• Support influencer collaborations, events, and content shoots
• Identify current trends and translate them into relevant content opportunities for the Greek market

Requirements

• 2-4 years of professional experience in Social Media, Content, or Digital Marketing
• Deep understanding of Instagram, Facebook, and TikTok, including their specific mechanisms and functions
• Strong skills in copywriting and visual storytelling
• A passion for fashion, lifestyle, and digital culture
• Proven experience in analyzing social media metrics, reporting, and content editing
• Strong organizational and project management skills
• Fluency in both Greek and English

Preferred Qualifications

• Practical experience with tools such as Dash Hudson, Meta Business Suite, or similar platforms

About the Company

ABOUT YOU is one of Europe's fastest-growing e-commerce companies. Combining fashion and technology, our mission is to rethink online shopping to make it more personal. We value initiative, flat hierarchies, and direct communication, providing an environment where you can be yourself.