Social Media Group Head

Responsibilities

• Lead the social media strategy and day-to-day operations for assigned brands
• Guide the content planning process by providing clear briefs and setting priorities
• Ensure content plans align with brand tone of voice and platform best practices
• Collaborate with Creative, Strategy, Client Services, Media, and Production teams
• Oversee the workflow of Social Media Specialists, Community Managers, and Content team members
• Monitor campaign calendars, cultural moments, and emerging social media trends
• Analyze performance reports and audience insights to recommend improvements

Requirements

• 5+ years of experience in Social Media, Digital Marketing, or Brand Communications
• Previous agency experience managing multiple brands simultaneously
• Proven experience in team coordination and workload management
• Strong understanding of Instagram, TikTok, YouTube, X, and LinkedIn
• Experience with content ideation, integrated campaigns, and influencer marketing
• Strong client management and communication skills
• Analytical mindset with ability to interpret performance data

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience.