Social Media Executive

Responsibilities

• Plan, create, and schedule engaging content across social media channels including Instagram, LinkedIn, Facebook, and TikTok
• Monitor trends, reels, and social media algorithms to adapt content strategy accordingly
• Engage with followers, respond to queries, and build an active online community presence
• Analyze performance metrics and prepare monthly reports to provide insights for improving reach and engagement
• Collaborate with design, marketing, and content teams to align messaging and campaigns
• Support real-time event and campaign coverage via stories, lives, and posts
• Manage paid social media campaigns in collaboration with the digital team or agency

Requirements

• Bachelor's degree in Marketing, Media, Communications, or a related field
• 1–3 years of experience in a similar social media role
• Strong understanding of social media platforms and current content trends
• Proven experience in creating and editing Instagram Reels
• Excellent communication skills and high attention to detail
• Experience using content calendars and analytics tools such as Meta Suite or Buffer

Preferred Qualifications

• Basic design or video editing skills using tools like Canva, CapCut, or Adobe Creative Suite