Social Media Coordinator

Responsibilities

• Support the day-to-day implementation of social channel strategies to ensure best-in-class execution across all platforms.
• Act as the APAC platform lead, serving as the key point of contact between global and local teams to coordinate calendars and manage approvals.
• Track and analyze performance across key KPIs, using Excel to manipulate data and deliver actionable insights and optimization recommendations.
• Develop and execute social-first campaigns and content that bring the brand narrative to life in a culturally relevant way.
• Identify and respond to emerging trends to ensure the brand remains part of the wider cultural dialogue.
• Collaborate with cross-functional teams, including creative, digital, PR, and events, to deliver cohesive and impactful strategies.
• Manage social commerce by liaising with relevant teams to ensure product catalogues are up to date.

Requirements

• In-depth understanding of Western social media platforms (Instagram, Facebook, X, Pinterest, Snapchat, TikTok, YouTube).
• Essential understanding of Asian social networks (WeChat, Weibo, Douyin, LINE, Kakao, Little Red Book).
• Analytical mind with the ability to interpret social metrics and data into actionable learnings.
• Strong creative instinct with the ability to develop original, highly shareable ideas.
• Proven experience delivering social-first brand campaigns from ideation through to execution.
• Strong stakeholder management and communication skills.
• Highly organized with high attention to detail and the ability to manage multiple projects in a fast-paced environment.

About the Company

Burberry is a purposeful, values-driven luxury brand. We believe creativity opens spaces, and our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities.