Social Creative

Responsibilities

• Develop social-first ideas that are born in social rather than adapted to it
• Turn strategy and insight into culturally relevant, platform-native creative
• Bring strong, opinionated thinking into brainstorms and creative development
• Maintain a deep understanding of content behavior across TikTok, Instagram, X, and emerging platforms
• Proactively identify trends, creators, formats, and memes for real-time brand engagement
• Develop social concepts across copy, visual direction, and content ideas
• Collaborate with design, motion, and production teams to bring ideas to life
• Maintain high standards of creative craft across all social outputs

Requirements

• Experience in a creative, social, content, or digital role
• Deep immersion in social media, internet culture, and digital creativity
• Portfolio demonstrating social-first thinking, campaigns, or storytelling
• Ability to work in a fast-paced, agile environment
• Strong understanding of platform-native content

Preferred Qualifications

• Agency experience working on social-first or integrated digital campaigns
• Hands-on experience creating content for TikTok or Instagram
• Understanding of design, motion, or content production workflows

Benefits

• Generous annual leave and pension allowances
• Life Assurance and Permanent Health Insurance
• BUPA and Well-being Programme
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. With over 30,000 employees globally, VML delivers end-to-end solutions for blue chip clients including Microsoft, Coca-Cola, and Ford.