Social Creative Copywriter

Responsibilities

• Develop and shape creative ideas and original concepts for social media campaigns and content plans
• Stay at the forefront of visual trends, emerging formats, and social media algorithms
• Translate brand messages into engaging narratives that resonate with audiences
• Collaborate with strategy, creativity, data, and account teams to ensure creative consistency
• Adapt creative pieces quickly based on insights and data
• Ensure all content maintains consistent brand voice, tone, and visual identity

Requirements

• 2-3 years of demonstrable experience in creative roles focused on social media
• Excellent communication skills to present and defend creative ideas
• High level of English (bilingual or native)
• Exceptional ability to conceive platform-specific social ideas
• Proactive and curious mindset with the ability to adapt concepts quickly
• Deep knowledge of major social networks (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Passion for digital culture and the content creator ecosystem

Preferred Qualifications

• Previous experience creating social media campaigns within the automotive sector

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients like Microsoft, Coca-Cola, and Nestlé.