
Posted 2 days ago
SMS Marketing Director
LESTARS MANAGEMENT CONSULTANCY
Requirements
Independent thinking with strong execution, SMS channel planning and execution experience, Basic computer proficiency, SMS promotion experience, Interest in overseas promotion, traffic operations, and data analysis, Comfortable with gambling promotion industry pace
Skills
MarketingData Analysis
About the role
Responsibilities
- Manage SMS gateway channels and line resources from virtual channel providers, sourcing competitive routes
- Coordinate upstream and downstream channel partners to ensure delivery rates and performance targets
- Develop SMS marketing strategies for overseas gaming markets and private domain operations
- Analyze SMS reach rates, conversion rates (ROI), and click costs (CPC) to optimize copy and improve user acquisition and retention
Requirements
- Independent thinking with strong execution ability
- Experience in SMS channel planning and execution
- Basic computer proficiency with SMS promotion experience
- Interest in overseas promotion, traffic operations, and data analysis
- Comfortable with the work pace of the gambling promotion industry
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LESTARS MANAGEMENT CONSULTANCY · Ho Chi Minh
