Shortform Creative Lead

Responsibilities

• Develop and execute a high-volume short-form content strategy across multiple social platforms
• Research trends, audience behavior, and viral content formats
• Lead creative planning and execution for short-form video production
• Direct on-camera talent and coach the founder during content shoots
• Create compelling hooks, storytelling frameworks, and content structures
• Shoot, edit, and optimize short-form content for platform-specific performance
• Analyze content performance metrics and optimize based on retention and engagement data
• Collaborate with marketing and leadership teams to align content with business objectives

Requirements

• 3+ years of experience creating, producing, or leading short-form content initiatives
• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts
• Demonstrated expertise in video editing, storytelling, and content optimization
• Deep understanding of social media algorithms and audience retention
• Experience developing content concepts from idea through final publication
• Ability to thrive in a fast-paced, high-output content environment

Preferred Qualifications

• Experience managing or growing social media accounts with measurable growth
• Personal social media presence or audience (5,000+ followers)
• Experience directing founders, executives, or influencers
• Familiarity with analytics tools and performance reporting
• Experience in creator-led, media, education, or personal brand businesses

About the Company

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.