Shopper Insights Specialist

Responsibilities

• Analyze shopper behavior by channel to identify growth opportunities and optimize commercial strategies.
• Translate insights into actionable Trade Marketing strategies, focusing on assortment, displays, and point-of-sale execution.
• Evaluate the impact of commercial activations and trade strategies using key business indicators.
• Develop shopper segmentations and studies to understand purchase drivers and generate actionable recommendations.
• Collaborate with Marketing and Sales teams to ensure execution aligns with brand strategy.
• Design briefs and lead shopper studies to deepen understanding of habits, occasions, and purchase drivers.

Requirements

• Bachelor's degree in Marketing, Economics, Industrial Engineering, Consumer Psychology, or a related field.
• Proven experience in Shopper Insights, Sales Analysis, Revenue Growth Management (RGM), Trade Marketing, or Category Management.
• Advanced English proficiency.
• Proficiency with Nielsen, Kantar (Numerator), ISCAM, or similar tools.
• Advanced Excel skills (models, macros, complex pivot tables).
• Experience with Power BI or Tableau.
• Knowledge of promotional analysis and applied statistics.

Benefits

• Competitive compensation and benefits superior to the law.
• Opportunities for continuous learning and professional development.
• A collaborative, open, and agile work environment.
• Projects that challenge and inspire growth.

About the Company

AlEn is a proudly Mexican company with over 75 years of experience transforming homes and communities with innovative cleaning solutions and iconic brands. With a presence in Mexico, the United States, Central America, and the Caribbean, our products are found in 97% of Mexican households. Our purpose is to build a cleaner and more sustainable world.