SFMC Marketing Automation Specialist

Responsibilities

• Execute error-free email and SMS campaigns using Email Studio, Mobile Studio, Journey Builder, and Automation Studio
• Configure complex Data Cloud audiences and data extensions to support various health and consumer brands
• Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, and legal teams to align technical execution with business goals
• Oversee QA and testing across campaigns, data, and integrations to ensure accuracy and compliance with HIPAA, CAN-SPAM, and GDPR
• Develop strategic playbooks for A/B testing, dynamic content using AMPScript, and AI-driven personalization
• Monitor campaign KPIs including engagement rates and deliverability
• Support the onboarding and integration of newly acquired brands into the Marketing Cloud environment
• Upskill internal stakeholders through workshops and best-practice documentation

Requirements

• 5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
• Bachelor’s degree in Marketing, Business Administration, Computer Science, Information Systems, or a related field
• Proficiency in AMPScript, SQL, and SSJS for dynamic content and automation
• Salesforce Marketing Cloud Email Specialist certification

Preferred Qualifications

• Salesforce certifications in AI Associate, Marketing Cloud Consultant, Developer, or Data Cloud
• Background in healthcare marketing or working within regulated industries
• Experience managing cross-channel campaigns including SMS, social audiences, and push notifications
• Familiarity with API integrations and data workflows
• Knowledge of email deliverability and inbox placement tools

Benefits

• Medical, vision, and dental benefits
• 401k retirement plan
• Variable pay and incentives
• Paid time off and paid holidays