SFMC Developer

Responsibilities

• Design, build, and implement custom solutions on the Salesforce Marketing Cloud platform, focusing on email-related journeys.
• Develop custom scripts, triggers, and APIs to enhance marketing automation functionality and performance.
• Collaborate with stakeholders to translate business requirements into technical solutions and documentation.
• Debug, troubleshoot, and resolve technical issues related to SFMC.
• Test and validate solutions to ensure they meet technical specifications and business needs.
• Design and implement automated email and mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• Build integrations between Marketing Cloud and third-party applications or data sources.
• Conduct user training and promote user adoption of the platform.

Requirements

• Minimum of 5 years of experience in a similar SFMC development role.
• Proficiency in SFMC scripting languages including AMPScript, HTML, CSS, SSJS, JavaScript, and SQL.
• Extensive experience with Marketing Cloud Studios and Builders, specifically Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Strong understanding of data models, APIs, and configuration.
• Experience with Salesforce CRM (Sales & Service Cloud).
• Bachelor's or postgraduate degree or professional qualification.
• Proven track record of delivering marketing automation projects in fast-paced environments.

Preferred Qualifications

• Experience with Salesforce CDP, Datorama, or Interaction Studio.
• Knowledge of Commerce Cloud or Advertising Studio.
• Experience with data integration tools such as Informatica, Jitterbit, Talend, or Dell Boomi.
• Familiarity with Google Analytics (360) and PPC advertising metrics.

About the Company

RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. As part of Omnicom’s Precision Marketing Group, we consist of over 2,000 specialists across 15+ global markets, dedicated to activating authentic customer connections through connected data, content, and decisioning.