Service Line Marketer

Responsibilities

• Own and execute the go-to-market (GTM) strategy for the Alternative Investment Services practice
• Develop positioning, differentiators, and ideal client profiles to align with market needs
• Lead integrated marketing campaigns including webinars, thought leadership, ABM, and LinkedIn initiatives
• Build and manage a content strategy by partnering with subject matter experts to produce whitepapers and case studies
• Create sales enablement tools such as proposals, pitch decks, and competitive insights
• Drive pipeline growth by building target account lists and monitoring funnel performance
• Oversee event strategy and execution, including sponsorships and post-event follow-up
• Track and report on key performance metrics to deliver actionable insights to leadership

Requirements

• 3+ years of experience in B2B marketing or business development, ideally in accounting, consulting, or financial services
• Expertise in go-to-market strategy, campaign development, and account-based marketing (ABM)
• Strong writing and editing skills with the ability to translate complex subject matter into compelling content
• Experience developing sales enablement materials and supporting proposal processes
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Strong analytical mindset with an understanding of KPIs and pipeline metrics
• Excellent interpersonal skills with the ability to influence senior stakeholders

Preferred Qualifications

• Familiarity with private equity, hedge fund, or venture capital ecosystems
• Proven track record of executing campaigns that directly contribute to revenue growth
• Experience leading cross-functional initiatives in complex stakeholder environments

About the Company

Kaufman Rossin is a privately owned, independent public accounting firm that prioritizes a "people first" culture. As one of the top accounting firms in the country, we foster agility, entrepreneurial thinking, and a collaborative environment. Celebrated as a Best Place to Work in South Florida, we have grown to over 700 employees across the US and overseas.