SEO Specialist

Responsibilities

• Manage a personal client portfolio and drive ongoing SEO work
• Maintain client contact during onboarding, reviews, and ongoing dialogue
• Conduct technical SEO audits and identify areas for improvement
• Implement improvements across various CMS platforms
• Perform on-page SEO including structure, metadata, and internal linking
• Conduct keyword research and prioritize keywords for specific pages
• Execute local SEO strategies for business-critical local visibility
• Monitor results using Google Search Console, Google Analytics, and SEO tools
• Create reports and translate data into clear recommendations
• Participate in link strategy and link-building efforts
• Write and optimize SEO copy such as title tags and meta descriptions
• Utilize data, tools, and AI support to increase efficiency

Requirements

• At least 2 years of SEO experience
• Strong understanding of technical SEO, on-page SEO, and keyword analysis
• Experience working with data-driven prioritization
• Proficiency with Google Search Console and Google Analytics
• Experience with SEO tools like Ahrefs or Screaming Frog
• Excellent written and spoken Swedish
• Structured and organized with ability to prioritize multiple clients

Preferred Qualifications

• Experience in an agency environment
• Experience with local SEO
• Experience with various CMS platforms
• Understanding of how SEO interacts with Google Ads and digital marketing
• Experience using AI tools for research and efficiency

Benefits

• Broad SEO role with high responsibility
• Collaborative team environment with knowledge sharing
• Opportunities to influence internal SEO processes and automation
• Competitive terms and collective agreement (kollektivavtal)
• Wellness allowance (friskvårdsbidrag)
• 6 additional days of leave (ATK-dagar) beyond standard vacation

About the Company

Robin helps companies achieve growth and success by optimizing local presence, searchability, and digital marketing. We provide a platform that optimizes local marketing through intelligence, automation, and efficient communication for small and medium-sized businesses.