SEO Specialist

Responsibilities

• Conduct in-depth keyword research and map keywords to search intent and funnel stages
• Build content strategies aligned with organic growth goals
• Optimize meta titles, descriptions, headings, internal linking, and URL structures
• Implement schema markup and perform content audits
• Run technical SEO audits to identify crawl errors, indexing issues, and broken links
• Improve Core Web Vitals, page speed, and mobile performance
• Develop ethical link-building strategies including guest posting and PR outreach
• Track keyword rankings, organic traffic, and conversions using Google Analytics and Search Console
• Build reporting dashboards in Looker Studio or Power BI
• Collaborate with content writers, developers, and marketing teams

Requirements

• 2+ years of SEO experience
• Proficiency with SEMrush, Ahrefs, and Screaming Frog
• Proficiency with Google Analytics and Search Console
• Strong understanding of on-page, technical, and off-page SEO
• Experience with CMS platforms such as WordPress, Webflow, or Shopify

Preferred Qualifications

• Experience ranking for competitive keywords
• Knowledge of schema markup and advanced technical SEO audits
• Experience with international SEO or multi-language sites
• Background in SaaS, e-commerce, or content-driven businesses

About the Company

Pavago is looking for an SEO Specialist to drive organic growth, search rankings, and inbound traffic across high-impact websites.