SEO Specialist

Responsibilities

• Conduct keyword research, content audits, and manage content SEO projects
• Optimize landing pages and ensure strong on-page fundamentals
• Evaluate website health based on technical, structural, and content best practices
• Drive SEO initiatives from initial idea through to implementation
• Support key stakeholders with SEO insights, recommendations, and strategy
• Handle monthly and quarterly reporting for your client portfolio
• Help clients adapt to the future of SEO by incorporating AI-related considerations into audits and optimization work

Requirements

• Minimum 3 years of hands-on SEO experience, preferably with a strong focus on content
• Proficiency with tools including Screaming Frog, GA4, GSC, Ahrefs, and Looker Studio
• Solid understanding of HTML, CSS, and JavaScript
• Familiarity with log file analysis, rendering challenges, and modern web stacks
• Strong project management skills and a structured work style
• Fluency in both Swedish and English

Preferred Qualifications

• Ability to troubleshoot technical web issues
• Curiosity and enthusiasm for AI’s impact on search and user behavior

Benefits

• A role where SEO content and strategy are truly prioritized
• Opportunity to work hands-on with next-generation SEO and AI-driven search
• A clear career path within Merkle’s performance framework
• A collaborative team environment with knowledge sharing
• Office perks including breakfast, lunch, social events, and sports

About the Company

Merkle is part of the Dentsu Group, a global marketing communications leader. We help major national and international brands win, keep, and grow their customers through best-in-class services in media, CXM, and creative. Our Stockholm team is one of Sweden's strongest organic search units, focusing on driving meaningful progress through innovation.