SEO Specialist

Responsibilities

• Monitor and report on SEO/AEO performance, tracking key metrics, trends, risks, and opportunities
• Maintain dashboards and performance summaries to inform prioritization for cross-functional stakeholders
• Translate search insights into an optimization backlog, including on-page, content, internal linking, and technical improvements
• Develop search-informed content strategies by analyzing demand, intent, and competitive gaps
• Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers
• Write or co-write select content pieces and collaborate with internal teams and external copywriters
• Stay current on AI-driven and answer-based search experiences to ensure content is "answer-ready"
• Serve as an internal SEO/AEO advisor, providing guidance and enablement resources to cross-functional teams

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• 1+ years of experience in SEO, AEO, content marketing, or digital marketing
• Proficiency with Google Analytics and Google Search Console
• Experience with Semrush or similar SEO tools
• Hands-on experience with content briefs, content optimization, and publishing workflows
• Strong communication skills with the ability to explain technical recommendations to non-specialists

Benefits

• Medical and dental coverage starting on day one
• 401(k) Retirement Savings Plan with company matching
• Employee Stock Purchase Plan (ESPP)
• Paid time off ranging from 20 to 35 days based on length of service
• Paid parental leave and family medical leave
• Educational assistance programs

About the Company

Baxter is a global healthcare leader dedicated to a mission to Save and Sustain Lives. Since 1931, we have been at the forefront of innovation, redefining healthcare delivery to make a greater impact on patients around the world. We foster a culture of courage, trust, and collaboration where every individual is empowered to make a meaningful impact.