SEO & Growth Marketing Specialist

Responsibilities

• Own the organic growth strategy across SEO and AI discovery platforms
• Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
• Develop and execute a comprehensive SEO strategy, including technical SEO, onsite/offsite optimization, and content-led growth initiatives
• Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
• Collaborate with Product, Engineering, and Content teams to implement organic traffic growth strategies
• Monitor and analyze search rankings, website performance, and user behavior to translate insights into actionable items
• Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends

Requirements

• 3+ years of experience in SEO, organic growth, or growth marketing
• Proficiency with Google Analytics and Google Search Console
• Hands-on experience with SEO tools such as SEMrush or Ahrefs
• Bilingual fluency in English and Chinese
• Strong understanding of technical SEO fundamentals and content marketing

Preferred Qualifications

• Experience in the North American e-commerce industry
• Previous experience working in a startup environment
• Hands-on experience with Generative Engine Optimization (GEO)
• A strong interest in AI, search innovation, and Asian products/culture

Benefits

• Competitive salary range: $50K-$86K
• 401(k) matching
• Comprehensive health insurance (medical, vision, and dental)
• Paid time off (vacation, sick, and holidays)
• On-site gym, pool, and game rooms
• Employee discounts and office snacks

About the Company

Founded in 2013, Yami is an e-commerce platform dedicated to bringing the world closer by making it easy to discover exciting flavors and trending products from Asia. Recognized as one of Inc. Magazine’s fastest-growing startups, we connect customers with authentic food, beauty, home, and wellness experiences through our web platform and mobile apps.