SEO Copywriter

Responsibilities

• Develop SEO-optimized content including blog articles, product descriptions, web pages, and digital materials for the automotive industry
• Perform keyword research and search trend analysis to identify content opportunities
• Create content strategies that balance organic positioning goals with engaging brand messaging
• Optimize existing content via keyword updates, meta descriptions, titles, and structure
• Collaborate with design, web development, and digital marketing teams
• Monitor and analyze content performance metrics using web analytics tools

Requirements

• 3+ years of experience
• Bachelor's degree in Communication, Marketing, Journalism, Advertising, or related field
• Proficiency in Google Analytics
• Experience with CMS platforms like WordPress
• Proficiency in Microsoft Office or Google Workspace
• Basic knowledge of HTML
• Advanced English proficiency

Benefits

• Hybrid work modality
• Work tools provided
• Competitive remuneration
• Flexible schedule
• Short Fridays
• Development and growth plans
• Diverse and inclusive work environment

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients including Microsoft, Nestlé, and Coca-Cola.