SEO Analyst

Responsibilities

• Improve the visibility and organic positioning of cemexmexico.com through SEO strategies, data analysis, and technical audits.
• Conduct keyword research to identify new opportunities for site optimization.
• Perform technical and content audits to identify and correct issues affecting search performance, including site structure, loading speed, and metadata.
• Analyze web metrics such as organic traffic, retention time, and keyword rankings using Google Analytics and Search Console.
• Collaborate with content creators to optimize copywriting and develop high-quality content that follows SEO best practices.
• Monitor performance trends and provide regular reports on current status and continuous improvement strategies.
• Work with developers to build high-quality link profiles and improve site authority.
• Explore and implement AI-driven tools to enhance information relevance and visibility.

Requirements

• Degree in Digital Communication, Digital Marketing, Advertising, or a related field.
• 4–5 years of experience in SEO or working within web development agencies.
• Expert-level Spanish writing skills and proficiency in English.
• Strong knowledge of Google Analytics and Google Search Console.
• Experience with SEO tools such as Semrush and Hotjar.
• Solid understanding of search engine mechanics and web technologies.

Preferred Qualifications

• Previous experience or knowledge within the construction industry.

About the Company

CEMEX is a leading global building materials company. We recognize the diversity of the world we live and do business in, promoting a culture of equity, inclusion, and sustainability for the well-being and development of all our collaborators.