Senior Web Designer, Ecommerce

About the Company

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting.

Responsibilities

• Design and optimize product detail pages (PDPs) for clarity, trust, and conversion
• Build and iterate on landing pages for paid media, email campaigns, and promotions using CRO principles
• Work in Shopify Plus to design and deploy pages for promotions, product launches, and partnerships
• Collaborate with digital marketing and ecommerce teams to improve conversion and achieve business goals
• Work with UX designers and product managers to set up and analyze A/B tests and translate results into design decisions

Requirements

• 5+ years of web/digital design experience with a focus on ecommerce
• Portfolio demonstrating strong consumer product, landing page, and CRO-oriented work
• Proficiency in Figma, including component libraries and prototyping
• Working knowledge of Shopify themes and platform constraints
• Strong understanding of mobile-first design and responsive layout principles
• Experience collaborating with developers for accurate implementation
• Comfort using analytics and A/B testing data to inform design decisions

Preferred Qualifications

• Experience in DTC retail, subscription, or CPG
• Experience with Shopify Plus or headless/custom Shopify builds
• Familiarity with email design systems like Klaviyo
• Background in consumer product brands or lifestyle categories
• Experience in A/B testing, CRO, or performance marketing environments