Senior Vice President of Marketing

About the Company

InVita Healthcare Technologies is a leading software provider for complex medical, forensics, and community care environments. We build specialized, highly configurable, and integrated systems that support hospitals, blood centers, donation organizations, public health labs, and forensic labs.

Responsibilities

• Own and define the global marketing strategy, including enterprise brand positioning and re-branding initiatives
• Lead and scale a high-performing marketing organization across demand generation, brand, communications, and operations
• Drive full-funnel demand generation strategy with accountability for pipeline creation and conversion
• Partner with Sales leadership to optimize go-to-market execution and revenue attainment
• Oversee corporate narrative development and thought leadership platforms
• Build and present performance insights to executive leadership and private equity stakeholders
• Design scalable systems and analytics infrastructure to support global marketing execution
• Continuously evolve marketing technology and automation systems

Requirements

• 12–15+ years of progressive marketing leadership experience in B2B SaaS environments
• Proven track record of leading successful international re-branding or brand transformation initiatives
• Deep expertise in demand generation, digital marketing, and full-funnel strategy
• Strong executive presence with experience presenting to C-level stakeholders and boards
• Proficiency with HubSpot, WordPress, Elementor, Smartsheet, and Salesforce
• Bachelor's degree required; MBA preferred
• Ability to travel on a flexible schedule, including airplane travel

Preferred Qualifications

• Healthcare technology experience within InVita’s targeted markets