Senior Vice President, Marketing

About the Company

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months. Teremana stands for taking care of the land, the process, and the people.

Responsibilities

• Define and evolve the brand platform and protect the Teremana voice and identity
• Lead national activations, events, and partnerships that drive trial and depletions
• Connect brand storytelling to retail execution and commercial performance
• Ensure presence across modern discovery platforms and build a high-performing media ecosystem
• Shape long-term growth, portfolio expansion, and innovation strategy
• Build and lead a world-class marketing organization

Requirements

• 15+ years of marketing leadership experience, including executive roles
• Proven ability to scale consumer brands while maintaining cultural relevance
• Deep experiential expertise in sponsorships, festivals, and hospitality with commercial outcomes
• Strong leadership presence with the ability to influence at the executive level
• Experience across modern marketing channels and data-driven decision making

Benefits

• Competitive compensation package: $260,000 - $310,000 + 40% target bonus
• Comprehensive healthcare, dental, and vision benefits
• 401(k) retirement plan
• Opportunities for career growth and development