Senior Vice President, Federal Sales

Responsibilities

• Lead the strategic expansion into U.S. Federal, State, and Local Government markets.
• Drive new pipeline and manage the full sales cycle from lead generation to close.
• Target and secure high-value Blanket Purchase Agreements (BPAs) under the GSA Schedule.
• Build and execute sales strategies across verticals including military recruiting, public health, and citizen engagement.
• Design a public-sector sales playbook and hire/mentor a dedicated team of AEs and BDRs.
• Engage VP and Executive level contacts within target accounts to drive $M+ in bookings.
• Collaborate with internal subject matter experts to define and build value during the discovery process.

Requirements

• 10-15 years of enterprise SaaS, martech, adtech, or data/analytics sales experience.
• 5+ years of dedicated focus on Federal or DoD sales.
• Proven track record of closing $2M–$15M+ ARR deals within federal civilian agencies or DoD.
• Hands-on experience winning and scaling BPAs, GWACs, or agency-specific IDIQs (e.g., GSA, NASA SEWP, NIH CIO-CS).
• Ability to strategically plan territory and account execution playbooks.

Preferred Qualifications

• Established relationships with key buying offices (e.g., Army Recruiting Command, CMS, VA, or National Park Service).
• Experience selling Customer Data Platforms (CDP), Email Service Providers (ESP), or BI & Analytics platforms.
• Experience with Omni-Channel Orchestration or web/email personalization tools.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

About the Company

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers. Through the Zeta Marketing Platform (ZMP), we unify identity, intelligence, and omnichannel activation into a single, sophisticated platform.