Senior Vertical Marketing Manager

Responsibilities

• Build and own a comprehensive, cost-effective marketing strategy for the HVAC vertical to hit bookings targets
• Execute strategy across channels including Partnerships, Influencers, trade publications, and social forums
• Develop and execute marketing campaigns for high-leverage partners to convert prospects into customers
• Identify customer pain points and business operations to shape go-to-market approaches
• Collaborate cross-functionally with Sales, Product, and Support to align vertical efforts
• Generate vertical-specific collateral, trade show playbooks, and UGC-style videos

Requirements

• 8-12 years of experience in marketing strategy, demand generation, or lead generation
• Experience in a B2B SaaS environment preferred
• Strong understanding of digital marketing channels and content strategy
• Proficiency in Excel with familiarity in Sigma and SQL for data analytics
• Proven ability to build and execute marketing strategies with minimal supervision
• Customer-centric and collaborative mindset

About the Company

Podium brings AI Employees to local businesses to turn conversations into revenue. Trusted by over 60,000 businesses, Podium captures and converts leads 24/7 to drive new business and repeat customers.