Senior Strategist

Responsibilities

• Lead the development of brand strategies for automotive and other client accounts
• Partner with creative teams to align messaging across integrated campaigns
• Analyze data and research trends to extract actionable consumer insights
• Build strong partnerships with clients as a trusted strategic advisor
• Stay ahead of industry and cultural trends to contribute to agency vision
• Develop KPIs and monitor campaign performance to drive business impact

Requirements

• 5+ years of experience in brand strategy or communications planning
• Mandatory agency experience
• Deep understanding of consumer behavior and digital ecosystems
• Proven ability to transform data into compelling brand narratives
• Strong presentation and storytelling skills
• Familiarity with CRM and multi-channel campaigns
• Ability to provide data-driven recommendations based on campaign learnings

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients like Microsoft, Coca-Cola, and Ford.