Senior Strategist

Responsibilities

• Own the strategic direction on accounts from brief intake to creative sell-in
• Write compelling, insightful creative briefs that drive creative leaps
• Build and sustain trusted relationships with mid-to-senior clients
• Contribute to new business pitches and proactive strategic thinking
• Manage and mentor junior strategists
• Drive effectiveness thinking and build measurement into briefs
• Contribute to departmental initiatives to raise strategic output quality

Requirements

• Proven experience as a strategist in an integrated creative, CX, or commerce agency
• Portfolio demonstrating the ability to take significant creative leaps
• Deep fluency in communications and channel planning across mass media, social, retail, and digital
• Experience managing and developing junior team members
• Proficiency with data, research interpretation, and building effectiveness cases
• Experience contributing to winning new business pitches

Preferred Qualifications

• Appetite for AI tools to sharpen strategic practice
• Familiarity with WPP Open

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients such as Coca-Cola, Microsoft, and Nestlé.