Senior Strategist, Performance Marketing

About the Company

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale.

Responsibilities

• Lead and own PPC strategy for ~7-8 accounts as the primary media buyer
• Serve as a primary client sponsor, fostering high-level relationships with client leadership
• Utilize expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution
• Own new client onboardings to guarantee an optimal experience for full-funnel advertising
• Build and optimize target audiences on and off site using AMC Audience Builder and Premium Audience Insights
• Manage account budgets, generate reports, and implement optimizations to align with client goals
• Research creative and audience performance and provide insights to clients
• Support Brand Strategy with forecasting and strategy to ensure pacing and KPIs are met

Requirements

• 3+ years of hands-on experience with Amazon PPC
• Strong knowledge of Amazon PPC, Amazon DSP, and AMC
• Experience in Amazon Marketing Cloud (AMC) with hands-on experience with ad tech providers
• Advanced proficiency in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting
• Clear understanding of retail and marketplace platforms, specifically Amazon Vendor and/or Seller Central

Preferred Qualifications

• Agency or Aggregator experience