Senior Strategist

Responsibilities

• Translate business objectives into social media objectives using proprietary benchmarks
• Analyze insights to define distribution and amplification strategies across global platforms
• Define content amplification principles, including segmentation and contextualization
• Map distribution segments per platform and associate required budgets based on KPIs
• Recommend campaign formats and placements based on objectives and budget constraints
• Define tagging strategies for conversion tracking and re-engagement
• Develop custom targeting approaches using available client data
• Integrate A/B testing and messaging matrices into social strategies
• Prepare and present performance reporting to senior stakeholders
• Evaluate execution resources and draft budgets

Requirements

• 3-5 years of experience in social marketing
• Proven track record of developing social media strategies
• Deep understanding of social media and the wider digital communications landscape
• Strong research skills with the ability to generate data-based insights
• Superior communication, organizational, and time management skills
• Ability to connect business challenges to social strategy and tactics

Preferred Qualifications

• Previous experience in a social-oriented agency

About the Company

Ogilvy, part of WPP, creates impact for brands through iconic, culture-changing ideas. It operates with a philosophy of Borderless Creativity, collaborating across advertising, public relations, consulting, and health capabilities in nearly 90 countries.