Senior Strategist

Responsibilities

• Develop strategic frameworks, communication platforms, and creative briefs for brands in Saudi Arabia and the GCC
• Translate consumer insights and cultural understanding into actionable creative opportunities
• Lead audience research, trend analysis, and competitive audits to identify shifts in Saudi culture and digital consumption
• Collaborate closely with Creative Directors and designers to shape campaign territories and brand storytelling
• Utilize AI and LLM tools to accelerate research, synthesize market data, and explore behavioral patterns
• Present strategic thinking confidently to senior stakeholders and clients
• Mentor junior strategists and planners within the team

Requirements

• 7–10 years of strategy or planning experience within an agency or consultancy environment
• Deep understanding of Saudi culture, social behavior, and consumer trends
• Proven experience working on Saudi-based brands and campaigns
• Proficiency in Keynote, PowerPoint, or Google Slides
• Familiarity with LLM platforms such as ChatGPT or Claude for research and synthesis
• Arabic fluency is highly preferred

About the Company

Dentsu is a global leader in innovation, exploring new ways to reach, engage, and nurture relationships with audiences. We drive a multiplier effect for clients through Integrated Growth Solutions, underpinned by our promise to innovate to impact.