Senior Strategist (CRM)

Responsibilities

• Lead data-driven CRM strategy formulation and ensure consistency across regional and local market initiatives.
• Design and maintain Integrated Customer Journey Management (ICJM) blueprints to optimize the Lead-to-Loyalty funnel.
• Develop dynamic content strategies and segmentation models to deliver hyper-personalized customer experiences at scale.
• Collaborate with technical leads to ensure strategic requirements are feasible within Salesforce Marketing Cloud (SFMC).
• Produce management-ready presentations and detailed Business Requirements Documents (BRDs) for development teams.
• Monitor KPIs and design robust A/B testing frameworks to continuously improve journey performance and ROI.
• Act as a strategic advisor to clients, providing thought leadership on CRM trends and best practices.
• Mentor and coach junior members of the CRM team to develop their professional skills.

Requirements

• 6–8 years of experience in CRM strategy or customer experience (CX) management.
• High-level familiarity with Salesforce Marketing Cloud (SFMC), specifically Journey Builder, Email Studio, and Audience Builder.
• Strong storytelling ability with the capacity to turn complex data and flowcharts into compelling strategic narratives.
• Advanced understanding of success metrics and data analysis skills.
• Proven ability to mentor junior staff and foster a collaborative team environment.
• Exceptional communication, organizational, and time management skills.

Preferred Qualifications

• Agency experience or background in high-consideration industries such as Automotive, Finance, or Luxury.
• Familiarity with other MarTech platforms like Marketo, Adobe Experience Cloud, or HubSpot.
• Experience working within agile or sprint-based project management approaches.

About the Company

RAPP is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. As part of Omnicom’s Precision Marketing Group, we consist of over 2,000 specialists across 15+ global markets, focusing on connected data, connected content, and connected decisioning to activate authentic customer connections.