Senior Strategic Planner

Responsibilities

• Develop and implement best in class strategies for current and future clients aligning with business goals
• Discover and leverage insights and trends through primary and secondary data to develop strategic recommendations
• Manage strategy deliverables including Brand building, Personas, Campaign Strategy, and Creative Briefing
• Collaborate closely with creative teams to develop effective work
• Lead strategy for business development pitches and proposals
• Ensure total client satisfaction and conduct regular strategic reviews
• Provide regular updates on performance, insights, and recommendations for improvement
• Mentor and guide team members to foster a culture of skill-sharing

Requirements

• At least 5 years of experience in a modern marketing environment
• Strong foundation in marketing, branding, and communication
• Experience with tools such as GWI, Social Listening, Search Trends, Euromonitor, and WARC
• Good understanding of paid, owned, and earned digital ecosystems
• Demonstrated success with client relationships and business development
• Experience working with global and local brands across multiple sectors
• Strong verbal and written communication and presentation skills
• Ability to multitask and stay calm under pressure

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip client partners.