Senior Specialist Product Marketing

Responsibilities

• Support the development and execution of global product marketing strategies in partnership with leadership.
• Contribute to seasonal product storytelling, positioning, and go-to-market plans.
• Work closely with Creative, Merchandising, Retail, and Regional Marketing teams to ensure consistent narratives.
• Translate strategic direction into high-quality assets, including presentations, line books, and toolkits.
• Coordinate global product marketing initiatives across seasons to ensure alignment of timelines and outputs.
• Support campaign tracking and performance reviews to inform future marketing work.
• Act as a key point of contact for Division or Business Unit stakeholders.
• Collaborate with the Sample Coordinator to support product availability for shoots and content creation.

Requirements

• 3–5 years of experience in apparel, fashion, lifestyle, or creative marketing.
• University degree in marketing, communications, creative studies, business, or equivalent experience.
• Solid understanding of product marketing, brand positioning, and go-to-market fundamentals.
• Strong organizational and project coordination skills with the ability to manage multiple workstreams.
• Knowledge of digital marketing, social platforms, and e-commerce environments.
• Clear and confident communication skills in business-level English.
• Proactive, reliable, and solution-oriented mindset.

Benefits

• Access to an exclusive onsite gym, fitness classes, and a meditation studio.
• On-campus amenities including a top-notch restaurant, barista coffee bars, and a sky bar.
• Professional development through PVH University training programs.
• Employee discounts on Tommy Hilfiger and Calvin Klein products.
• Regular social events, including weekly Thursday drinks and game nights.

About the Company

Tommy Hilfiger is one of the world’s most recognized global lifestyle brands, offering accessible luxury infused with the spirit of Americana. As part of PVH Corp., we are brand builders dedicated to making Tommy Hilfiger and Calvin Klein the most desirable lifestyle brands in the world.