Senior Specialist Newsroom

Responsibilities

• Develop and implement social media content strategies aligned with global, brand, and commercial calendars.
• Manage the EM South adidas community by directing conversations and resolving customer queries.
• Create engaging content and copy for both reactive and proactive social media moments.
• Maintain a consistent adidas tone-of-voice across all digital communication platforms.
• Analyze cross-channel performance and present insights to stakeholders for continuous improvement.
• Partner with internal PR, digital, and media teams to execute end-to-end social media campaigns.
• Identify emerging platform trends and consumer behaviors to inform wider team strategies.
• Manage relationships with key technology providers and related social media platforms.

Requirements

• Bachelor's degree in a relevant field.
• 5–7 years of professional experience in social media and community management.
• Advanced expertise with major social media networks including Facebook, Instagram, YouTube, and Snapchat.
• Strong understanding of the full marketing mix, including advertising, events, and retail.
• Excellent English communication skills with the ability to articulate messages clearly and sensitively.
• Proven ability to work independently and manage multiple tasks in a fast-paced environment.

Preferred Qualifications

• Experience working in both agency and client-side digital marketing environments.
• Deep understanding of social media trends within the sport and lifestyle sectors.
• Strong cross-functional collaboration and influencing skills.

About the Company

adidas is a global leader in the sporting goods industry. We foster an athlete's mindset through courage, ownership, innovation, teamplay, integrity, and respect. We are committed to diversity, equity, and inclusion, believing that our culture is most powerful when it reflects the rich diversity of our consumers and communities.